In this market there is no room for mistakes. I recently read an article that listed some of the worst mistakes sellers make and I would have to agree with them as well. Below is the article, along with my comments (in red)
Avoid Sellers’ Worst Mistakes
In a buyer’s market, sellers have little room for error when putting their home on the market or they risk having their property linger. Sellers should take caution to avoid the following common traps, according to a recent article at MSNBC.com.
1. Overpricing the home. Home values have dropped considerably since its peak in 2006, but sellers still are often tempted to list a home based on what they paid for it. Eventually they realize their error and have to reduce their price, sometimes several times. In the past month, 23 percent of homes listed for sale on Zillow have reduced their price. Your home receives the most activity when you first list it. Reducing the price does not have the same effect/activity as when it first comes on the market. Even if you were able to find a foolish buyer to overpay for your house, if a loan is involved the home would still have to appraise. As a seller you need detach yourself from the house, and not take into account how much you paid, what improvements you have made, and what you need/want to net in the end. It is important to price it right in the beginning. Your real estate agent plays an important role in helping you price your home without any emotional involvement.
2. Relying too much on just comps. Size up your competition currently on the market, not just the homes that have already sold. Evaluate homes with a listing price similar to yours to see how well yours stacks up against the competitions and how you can differentiate. Comparables are important to look at, but what is currently on the market is just as important. The fact is comparables are the past.
3. Failing to take into account the home’s web appeal. Photos are key when marketing a home online. Be sure to include lots of high-resolution photos of the interior, including of the areas in a home that buyers most care about, such as kitchen, living spaces, and bathrooms, experts say. Photos are very important in marketing your property. Many times buyers will first learn about your home through the internet, your photos will be the buyer’s first impression. I have heard people say when a buyer looks at photos on the internet that is when their first showing takes place. You want to impress them and make them actually pick up phone and call to schedule a showing.
4. Hovering during showings. Sellers certainly shouldn’t be home for showings, but as a seller’s agent, either should you. Lurking sellers or seller agents may make buyers nervous. Other real estate agents often want privacy with their buyers so they can gather true feedback about the house. I have seen it before when the owners or tenants are around during a showing making buyer hesitant to truly view the property. Buyers are hesitant to voice their opinion and they are hesitant or won’t open doors/closets because they feel like they are invading their privacy, which may cause them to miss out on important features.
Many of these mistakes can be avoided by picking the right listing agent. A good listing agent will advise you on price, take good photos, and advise you what actions you may take as a seller that may deter buyers. Our goal as your real estate agent is to net you highest price possible. Go to our website www.LiveinHoodRiver.com to find a listing agent that can help you sell your home. Find out why you should list with Don Nunamaker, Realtors.
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